Automatic data storage
Nowadays, when you visit websites, certain information is automatically created and stored, including on this website.
When you visit our website, as you are doing right now, our web server (the computer on which this website is stored) automatically stores data such as
the address (URL) of the visited web page
browser and browser version
the operating system used
the address (URL) of the previously visited page (referrer URL)
the host name and IP address of the device from which access is made
the date and time
in files (web server log files).
As a rule, web server log files are stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot exclude the possibility that this data may be viewed in the event of unlawful behavior.
Storage of personal data
Personal data that you provide to us electronically on this website, such as your name, e-mail address, address or other personal information when submitting a form or commenting on the blog, together with the time and IP address, will only be used by us for the stated purpose, kept secure and not shared with third parties.
We thus use your personal data only for communication with those visitors who expressly request contact and for the processing of the services and products offered on this website. We do not disclose your personal data without your consent, but we cannot exclude the possibility that this data may be accessed in the event of unlawful conduct.
If you send us personal data by e-mail – thus away from this website – we cannot guarantee secure transmission and protection of your data. We recommend that you never send confidential data unencrypted by e-mail.
Rights according to the data protection basic regulation
According to the provisions of the GDPR and the Austrian Data Protection Act (DSG), you are generally entitled to the following rights:
Right to rectification (Article 16 DSGVO).
Right to erasure (“right to be forgotten”) (Article 17 DSGVO)
Right to restriction of processing (Article 18 DSGVO)
Right to notification – obligation to notify in connection with the rectification or erasure of personal data or the restriction of processing (Article 19 GDPR)
Right to data portability (Article 20 GDPR)
Right to object (Article 21 GDPR)
Right not to be subject to a decision based solely on automated processing – including profiling (Article 22 GDPR).
If you believe that the processing of your data violates data protection law or that your data protection rights have otherwise been violated in any way, you may lodge a complaint with the supervisory authority, which in Austria is the data protection authority, whose website you can find at
6. evaluation of visitor behavior
You can find out more about how to object to this analysis of your visit data in the following data protection declaration.
We use on our website the analysis tracking tool Google Analytics (GA) of the American company Google Inc. For the European area the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, when you click on a link, this action is stored in a cookie and sent to Google Analytics. Using the reports we receive from Google Analytics, we can better tailor our website and service to your preferences. In the following, we will go into more detail about the tracking tool and, in particular, inform you about what data is stored and how you can prevent this.
What is Google Analytics?
Google Analytics is a tracking tool used to analyze traffic to our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions you take on our website. Once you leave our website, this data is sent to Google Analytics servers and stored there.
Google processes the data and we receive reports about your user behavior. These reports may include, but are not limited to, the following:
Audience reports: through audience reports, we get to know our users better and know more precisely who is interested in our service.
Ad reports: Ad reports help us analyze and improve our online advertising.
Acquisition reports: Acquisition reports give us helpful information on how to attract more people to our service.
Behavior reports: This is where we learn how you interact with our site. We can track the path you take on our site and which links you click.
Conversion reports: Conversion is when you take a desired action based on a marketing message. For example, you go from being a mere website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts are working for you. This is how we aim to increase our conversion rate.
Real-time reports: Here we always know immediately what is happening on our website. For example, we can see how many users are currently reading this text.
Why do we use Google Analytics on our website?
Our goal with this website is clear: we want to provide you with the best possible service. The statistics and data from Google Analytics help us to achieve this goal.
The statistically evaluated data shows us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it can be found more easily by interested people on Google. On the other hand, the data helps us to better understand you as a visitor. Thus, we know very well what we need to improve on our website in order to provide you with the best possible service. The data also helps us to carry out our advertising and marketing measures in a more individual and cost-effective way. After all, it only makes sense to show our products and services to people who are interested in them.
What data is stored by Google Analytics?
Google Analytics uses a tracking code to create a random, unique ID that is associated with your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles in the first place.
Through identifiers such as cookies and app instance IDs, your interactions on our website are measured. Interactions are all types of actions that you perform on our website. If you also use other Google systems (such as a Google account), data generated through Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website operator, authorize it. Exceptions may occur if required by law.
When you sign up for our newsletter, you submit the above personal information and give us the right to contact you by email. We use the data stored as part of the registration for the newsletter exclusively for our newsletter and do not pass it on.
If you unsubscribe from the newsletter – you will find the link for this at the bottom of every newsletter – then we will delete all data that was stored with the registration to the newsletter.
Like many other websites, we also use the services of the newsletter company MailChimp on our website. The operator of MailChimp is the company The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA. Thanks to MailChimp, we can send you interesting news very easily via newsletter. With MailChimp, we don’t have to install anything and can still draw from a pool of really useful features. In the following, we will go into more detail about this email marketing service and inform you about the most important privacy-related aspects.
What is MailChimp?
MailChimp is a cloud-based newsletter management service. “Cloud-based” means that we do not have to install MailChimp on our own computer or server. Instead, we use the service through an IT infrastructure – available over the Internet – on an external server. This way of using a software is also called SaaS (Software as a Service).
With MailChimp, we can choose from a wide range of different email types. Depending on what we want to achieve with our newsletter, we can run single campaigns, regular campaigns, autoresponders (automatic emails), A/B tests, RSS campaigns (sending out in predefined time and frequency) and follow-up campaigns.
Why do we use MailChimp on our website?
Basically, we use a newsletter service to keep us in touch with you. We want to tell you what’s new with us or what attractive offers we currently have in our program. For our marketing activities we always look for the simplest and best solutions. And that’s why we chose Mailchimp’s newsletter management service. Although the software is very easy to use, it offers a large number of helpful features. Thus, we can design interesting and beautiful newsletters in just a short time. Through the design templates offered, we make each newsletter completely individual and thanks to the “Responsive Design”, our content is displayed legibly and beautifully even on your smartphone (or any other mobile device).
Through tools such as the A/B test or the extensive analysis options, we see very quickly how our newsletters are received by you. This allows us to react if necessary and improve our offer or our services.
Another advantage is the “cloud system” of Mailchimp. The data is not stored and processed directly on our server. We can retrieve the data from external servers and save our storage space in this way. In addition, the maintenance effort is significantly reduced.
What data is stored by MailChimp?
Rocket Science Group LLC (MailChimp) maintains online platforms that allow us to contact you (if you have subscribed to our newsletter). When you become a subscriber to our newsletter via our website, you confirm by email that you are a member of an email list of MailChimp. So that MailChimp can also prove that you have subscribed to the “list provider”, the date of subscription and your IP address are stored. Furthermore, MailChimp stores your email address, name, physical address and demographic information, such as language or location.
This information is used to send you emails and enable certain other MailChimp features (such as newsletter evaluation).
MailChimp also shares information with third parties to provide better services. MailChimp also shares some information with third-party advertising partners to better understand the interests and concerns of its customers so that more relevant content and targeted advertising can be provided.MailChimp may also use this data to improve its own service. This can, for example, technically optimize the dispatch or determine the location (country) of the recipients.
What is WooCommerce?
WooCommerce is an online store system that has been part of the WordPress directory since 2011 and is specifically designed for WordPress websites. It is a customizable, open source eCommerce platform built on WordPress and also included as a WordPress plugin on our website.
Why do we use WooCommerce on our website?
We use this convenient online store solution to offer you our physical or digital products or services in the best possible way on our website. The goal is to provide you with a simple and easy access to our offer, so that you can easily and quickly get to your desired products. With WooCommerce, we have found a good plugin here that meets our requirements for an online store.
What data is stored by WooCommerce?
Information that you actively enter into a text field in our online store can be collected and stored by WooCommerce or Automattic. So when you register with us or order a product, Automattic can collect, process and store this data. This may include credit card or billing information in addition to email address, name or address. Automattic may subsequently use this information for its own marketing campaigns.
In addition, there is also information that Automattic automatically collects from you in so-called server log files:
Default language setting
Date and time of web access
WooCommerce also sets cookies in your browser and uses technologies such as pixel tags (web beacons), for example, to clearly identify you as a user and potentially offer interest-based advertising. WooCommerce uses a number of different cookies that are set depending on the user action. This means, for example, that when you add a product to the shopping cart, a cookie is set so that the product remains in the shopping cart when you leave our website and return at a later time.
What is Klarna Checkout?
Klarna Checkout is a payment system for orders in an online store. In this process, the user chooses the payment method and Klarna Checkout handles the entire payment process. Once a user has made a payment through the Checkout system and provided the relevant data, future online purchases can be made even faster and easier. The Klarna system then recognizes the existing customer already after entering the e-mail address and postal code.
Why do we use Klarna Checkout for our website?
Our goal with our website and our integrated online store is to provide you with the best possible service. This includes, in addition to the overall experience on the website and in addition to our offers, a smooth, fast and secure payment processing of your orders. To ensure this, we use the Klarna Checkout payment system.
What data is stored by Klarna Checkout?
As soon as you decide to use the Klarna payment service and pay via the Klarna Checkout payment method, you also transmit personal data to the company. On the Klarna Checkout page, technical data such as browser type, operating system, our Internet address, date and time, language settings, time zone settings and IP address are collected from you and transmitted to and stored on Klarna’s servers. This data is stored even if you have not yet completed an order.
When you order a product or service through our store, you must enter personal data in the fields provided. This data is processed by Klarna for payment processing. In the process, the following personal data (as well as general product information) may be specifically stored and processed by Klarna for creditworthiness and identity checks:
Contact information: Name, date of birth, national ID number, title, billing and shipping address, email address, telephone number, nationality or salary.
Payment information such as credit card details or your account number.
Product information such as shipment number, type of item and price of the product.
In addition, there is also data that can be collected optionally, provided you make a conscious decision to do so. These are, for example, political, religious or ideological beliefs or various health data.
Klarna may also collect data itself or through third parties (such as through us or through public databases) about the goods or services you purchase or order, in addition to the data mentioned above. This can be, for example, the shipment number or the type of item ordered, but also information about your creditworthiness, about your income or credit grants. Klarna may also share your personal data with service providers such as software providers, data storage providers or us as a merchant.
When data is automatically entered into a form, cookies are always involved. If you do not want to use this feature, you can always disable these cookies. Further down in the text you will find instructions on how to basically delete, disable or manage cookies in your browser. Our tests have shown that no cookies are set by Klarna directly. If you choose the payment method “Klarna Sofort” and click on “Order”, you will be redirected to the Sofort website. After successful payment, you will be taken to our thank you page.
We offer on our website the payment method “Sofortüberweisung” of the company Sofort GmbH for cashless payment. Sofort GmbH has belonged to the Swedish company Klarna since 2014, but has its headquarters in Germany, Theresienhöhe 12, 80339 Munich.
If you decide to use this payment method, among other things, personal data will be transmitted to Sofort GmbH or Klarna, stored and processed there. With this data protection text we give you an overview of the data processing by Sofort GmbH.
What is an “Sofortüberweisung”?
Sofortüberweisung is an online payment system that allows you to place an order via online banking. In this case, the payment processing is carried out by Sofort GmbH and we immediately receive information about the payment made. This method can be used by any user who has an active online banking account with PIN and TAN. Only a few banks do not support this payment method yet.
Why do we use “Sofortüberweisung” on our website?
Our goal with our website and our integrated online store is to provide you with the best possible service. In addition to the overall experience on the website and in addition to our offers, this also includes a smooth, fast and secure payment processing of your orders. To ensure this, we use “Sofortüberweisung” as a payment system.
What data is stored by “Sofortüberweisung”?
When you make an Sofortüberweisung via the Sofort/Klarna service, data such as name, account number, bank code, subject, amount and date are stored on the company’s servers. We also receive this information via the payment confirmation.
As part of the account coverage check, Sofort GmbH checks whether your account balance and overdraft facility cover the payment amount. In some cases, it is also checked whether Sofort transfers have been made successfully in the last 30 days. In addition, your user identification (such as user number or contract number) in abbreviated (“hashed”) form and your IP address are collected and stored. For SEPA transfers, the BIC and IBAN are also stored.
According to the company, no other personal data (such as account balances, turnover data, drawing limits, account lists, cell phone number, authentication certificates, security codes or PIN/TAN) is collected, stored or passed on to third parties.